In December 2012 Jack Daniel’s launched a new Tennessee Whiskey in Las Vegas Airport. This dram was a special release in honor of Frank Sinatra – the most famous fan of Jack Daniel’s bourbon whiskey, along with late Motörhead frontman Lemmy Kilmister (who according to Metal Injection also has a limited Jack Daniel’s named after him, Jack Daniel’s Selected Single Barrel). Jack Daniel’s Sinatra Select is not the only bourbon whiskey by the Tennessee brand in honor of The Ol’ Blue Eyes. They also released Jack Daniel’s Sinatra Century, a limited release on the occasion of his 100th birthday.
Frank Sinatra surely was a long time fan of Jack Daniel’s, he also helped the brand grow from a smaller business to a household name. Sinatra was often seen sipping a glass of JD on stage and he had a stash of it in his private plane. Here’s Frank Sinatra Jr talking with Jack Daniel’s salesman and a friend of Frank, Angelo Lucchesi:
I am a huge fan of both, Sinatra and whisky in any form, whether it’s bourbon, whisky or whiskey. So when I heard that Jack Daniel’s is honoring Frank Sinatra with a limited drink, I just had to get it. I still haven’t opened my bottle, just waiting for the right occasion. I’m not sure, how I’m gonna like it. Since I myself am not a fan of Jack Daniel’s, I’m taking this dram with “pinch of salt” as they say – a little bit skeptic about the quality.
Jack Daniel’s Sinatra Select has been created from specially made Sinatra barrels in which part of the whiskey was aged. The barrels have deep grooves, which were cut into the staves of the casks. This procedure increases the amount of exposure the whiskey has to the wood.
The whiskey from the special “Sinatra barrels” is then married with regular Jack Daniel’s Old No. 7. Bottled at 45% alcohol by volume level, which apparently, is how Sinatra would’ve enjoyed his Daniel’s back in the day. That’s by the way, how Frank ordered the drink. Not as Jack, but as Daniel’s. “Give me a Daniel’s with water”, he’d say to the bartender, according to his daughter Tina Sinatra.
Here’s Master Distiller Jeff Arnett explaining about Sinatra Select’s character: